El Pais-owner Prisa Media made a tool that uses machine learning to identify articles that evoke positive feelings, in a bid to sell brand-safe ads at a premium (Jessica Davies/Digiday)

Jessica Davies / Digiday:
El Pais-owner Prisa Media made a tool that uses machine learning to identify articles that evoke positive feelings, in a bid to sell brand-safe ads at a premium  —  Monetizing hard news has always been a thorn in the side of general-news publishers.  For some advertisers …



from Techmeme http://bit.ly/2GGhPj0

Comments

Post a Comment

Popular posts from this blog

Microsoft says it has no plans to add more backward compatible titles for Xbox One, but says Project Scarlett will run games from all four Xbox generations (Tom Warren/The Verge)

Image
Tom Warren / The Verge : Microsoft says it has no plans to add more backward compatible titles for Xbox One, but says Project Scarlett will run games from all four Xbox generations   —  No more Xbox 360 and Xbox additions to the catalog  —  Microsoft is winding down new additions to its Xbox backward compatibility catalog. from Techmeme http://bit.ly/2Iw9XkX
Read more

SetSail raises $26M Series A for its service that recommends when to pay salespeople, by monitoring the progress of sales across CRM, email, and other systems (Ron Miller/TechCrunch)

Image
Ron Miller / TechCrunch : SetSail raises $26M Series A for its service that recommends when to pay salespeople, by monitoring the progress of sales across CRM, email, and other systems   —  SetSail wants to upend the way sales people get compensated by paying them throughout the sales cycle, rather than a single commission after the sale closes. from Techmeme https://ift.tt/3crZTKl
Read more

Tencent-backed Chinese online education startup Huohua Siwei, which offers K-12 math and science courses, closes its $400M Series E at a $1.5B valuation (Emma Lee/TechNode)

Image
Emma Lee / TechNode : Tencent-backed Chinese online education startup Huohua Siwei, which offers K-12 math and science courses, closes its $400M Series E at a $1.5B valuation   —  Huohua Siwei, an education platform backed by Tencent and short video app Kuaishou, has been valued at $1.5 billion after receiving … from Techmeme https://ift.tt/36AAydN
Read more