Data mining and ad targeting company LiveRamp, formerly known as Acxiom, to acquire Data Plus Math, which helps advertisers analyze TV viewer data, for $150M (Patience Haggin/Wall Street Journal)

Patience Haggin / Wall Street Journal:
Data mining and ad targeting company LiveRamp, formerly known as Acxiom, to acquire Data Plus Math, which helps advertisers analyze TV viewer data, for $150M  —  Cash-and-stock deal, valued at $150 million, combines companies' data sets that help advertisers check efficiency of campaigns



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