Amazon is increasingly good in helping us buy things we know we want, but it's not clear if it'll ever be good at helping us shop for things we don't know about (Benedict Evans)

Benedict Evans:
Amazon is increasingly good in helping us buy things we know we want, but it's not clear if it'll ever be good at helping us shop for things we don't know about  —  I sometimes think that if you could look in the safe behind Jeff Bezos's desk, instead of the sports almanac from Back to the Future …



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