With iPhone's privacy changes, advertisers will get more ad-performance data for ads bought through Apple than via third parties, giving its ad business an edge (Patience Haggin/Wall Street Journal)

Patience Haggin / Wall Street Journal:
With iPhone's privacy changes, advertisers will get more ad-performance data for ads bought through Apple than via third parties, giving its ad business an edge  —  Under the iPhone maker's new rules, advertisers will get more ad-performance data for ads bought through Apple than through third parties



from Techmeme https://ift.tt/2PrxGdD

Comments

Popular posts from this blog

Microsoft says it has no plans to add more backward compatible titles for Xbox One, but says Project Scarlett will run games from all four Xbox generations (Tom Warren/The Verge)

Tencent-backed Chinese online education startup Huohua Siwei, which offers K-12 math and science courses, closes its $400M Series E at a $1.5B valuation (Emma Lee/TechNode)

SetSail raises $26M Series A for its service that recommends when to pay salespeople, by monitoring the progress of sales across CRM, email, and other systems (Ron Miller/TechCrunch)