Internal docs: in its efforts to attract preteens, Facebook was "exploring playdates as a growth lever", including engaging tweens as they hung out together (Wall Street Journal)

Wall Street Journal:
Internal docs: in its efforts to attract preteens, Facebook was “exploring playdates as a growth lever”, including engaging tweens as they hung out together  —  It has investigated how to engage young users in response to competition from Snapchat, TikTok; ‘Exploring playdates as a growth lever’



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