North Base Media leads $2.7M pre-Series A funding in digital media startup Vietcetera

Ho Chi Minh City-based Vietcetera, a digital medial network originally created for millennials and Gen-Z, will broaden its target demographic after getting $2.7 million in pre-Series A funding. The capital was raised over two rounds this year, led by media-focused venture firm North Base Media.

Other investors included Go-Ventures, Gojek’s corporate venture arm; East Ventures; Summit Media; Genesia Ventures; Hustle Fund; and Z Venture Capital, the corporate venture arm of Z Holdings, which is owned by SoftBank Group and Naver Corporation.

Vietcetera was founded in 2016 by Hao Tran and Guy Truong and now claims an audience of 20 million users per month. Its advertisers include AIA Life Insurance, Google, Facebook, Nestlé, MasterCard, Vingroup and Tiki. Tran told TechCrunch that Vietcetera will also monetize by “prioritizing original content licensing and development.”

The network was originally created for millennials and Gen-Z audiences who wanted “content going beyond showbiz, sensational news and entertainment.” To serve more groups of readers, Vietcetera will launch new content or vertical brands in 2022 focused on women’s content, real estate and personal finance.

North Base Media was founded in 2013 by Marcus Brauchli, former lead editor of the Wall Street Journal and Washington Post, and Media Development Loan Fund chief executive officer Saša Vučinič to back digital media startups in markets where mobile internet penetration is growing. Its other portfolio companies include The News Lens, Atlas Obscura, Rappler and Majarra.

Taiwan-based TNL Media Group raises $8 million to build its publishing and data analytics businesses

Vietcetera’s new funding will be used on content, including new shows and podcasts, mobile app development, franchise and content licensing, and potential acquisitions.

Forbes jumps into hot media liquidity summer with a SPAC combo

 



from TechCrunch https://ift.tt/3BlyTFK

Comments

Post a Comment

Popular posts from this blog

Microsoft says it has no plans to add more backward compatible titles for Xbox One, but says Project Scarlett will run games from all four Xbox generations (Tom Warren/The Verge)

Image
Tom Warren / The Verge : Microsoft says it has no plans to add more backward compatible titles for Xbox One, but says Project Scarlett will run games from all four Xbox generations   —  No more Xbox 360 and Xbox additions to the catalog  —  Microsoft is winding down new additions to its Xbox backward compatibility catalog. from Techmeme http://bit.ly/2Iw9XkX
Read more

Internal docs: Facebook employees created a test account in 2019 and within days, it was recommended extreme and conspiratorial content, including QAnon Groups (Brandy Zadrozny/NBC News)

Image
Brandy Zadrozny / NBC News : Internal docs: Facebook employees created a test account in 2019 and within days, it was recommended extreme and conspiratorial content, including QAnon Groups   —  In the summer of 2019, a new Facebook user named Carol Smith signed up for the platform, describing herself as a politically conservative mother … from Techmeme https://ift.tt/3b2bRZh
Read more

Local officials, educators, and advocacy groups are frustrated by refusal of ISPs to provide data on how many customers they signed up via low income programs (Cyrus Farivar/NBC News)

Image
Cyrus Farivar / NBC News : Local officials, educators, and advocacy groups are frustrated by refusal of ISPs to provide data on how many customers they signed up via low income programs   —  Months into the school year, the one thing many families have learned is how much they rely on a functioning internet connection to access remote classrooms. from Techmeme https://ift.tt/32sgVSS
Read more